Where Oman's digital economy converges.
Oman's national platform for e-commerce — policymakers, platforms, fintech and logistics leaders in one room, accelerating digital trade under Vision 2040.
Presented by Arabian Research Bureau & OITE
The Summit
From national forum to
standalone platform.
Born inside COMEX 2024 and COMEX Summit 2025, the Oman E-Commerce Forum proved the Sultanate's digital commerce ecosystem is ready for a stage of its own.
The Opportunity
A market moving
one direction.
E-commerce still represents a small share of total retail in Oman — the runway is wide open. Source: Mordor Intelligence
Objectives
Why E-COM exists.
National Spotlight
Highlight Oman's leading national efforts in e-commerce and digital trade
Regional Hub
Strengthen Oman's position as a regional hub for digital commerce and cross-border trade
Public–Private Power
Drive partnership across retail, logistics, fintech and regulatory sectors
Digital Payments
Accelerate adoption of digital payment systems and e-commerce infrastructure
Investment & Innovation
Enable investment, partnerships and innovation in Oman's digital economy
Themes
Five tracks.
One ecosystem.
Retail Transformation & Market Evolution
- From traditional retail to omnichannel ecosystems in Oman
- The rise of digital-first and D2C retail models
- A competitive retail landscape under Vision 2040
Customer Experience & Personalization
- Seamless customer journeys across online and offline channels
- AI-driven personalization and consumer insights
- Social commerce and changing GCC consumer behavior
Payments & Digital Transactions
- The future of payments: wallets, BNPL and embedded finance
- Conversion through frictionless checkout experiences
- Secure payments and fraud prevention in e-commerce
Logistics & Fulfillment Integration
- Last-mile delivery as a competitive advantage in retail
- Inventory synchronization across channels
- Reverse logistics and returns management
Policy, Infrastructure & Ecosystem Development
- Enabling e-commerce through regulation and digital trade policies
- Cross-border commerce: customs, tax and market access
- Public–private collaboration for Oman's retail ecosystem
Format
Built for decisions,
not just panels.
Main Stage
- Opening ceremony with ministerial participation
- High-level keynote sessions
- Thematic panel discussions
Behind Closed Doors
- Executive roundtables — closed-door policy dialogues
- B2B and B2G matchmaking sessions
- Networking functions & gala dinner
Sponsors Zone
A dedicated exhibition space where platforms, fintechs and enablers demonstrate the technology moving Omani commerce online.
Ecosystem
The room where the
ecosystem meets.
Speaker and partner ecosystem from previous editions and the 2026 program.
Policy & Regulators
Fintech & Payments
Delivery & Logistics
Regional & International
Who attends.
Government entities & regulators
Retailers & e-commerce platforms
Banks, fintechs & payment providers
Logistics, warehousing & last-mile operators
Technology & digital solution providers
SMEs & entrepreneurs
Get Involved
Put your brand at the center of
Oman's digital economy.
Sponsorship, exhibition and speaking opportunities for E-COM 2026 are now open.
For more information — Ms. Malaak Al-Malki · +968 9173 5519 · malaak@oite.com